Sweet Treats, Summer 2011

3.14.2012

see my online portfolio here

Nothings quite screams summer like juicy fruits and extra sweet goodies, and that was my exact source of inspiration for last summer's Wonderkids 2011 collection at Kmart. Combining all the elements that children naturally love like ice cream, gum drops, strawberries, and watermelons was the perfect way to achieve such a fun and saturated color palette. Although the graphics did play a key role in the overall mood of the collection, I opted for a simpler, bolder style and incorporated various kinds of typography in cute wordplay form. For my prints, I decided to keep them simple as well which allowed me to really play up their colors. Sweet Treats is for the care free and active girl, ready for any adventures that may come her way out in the sunshine!

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