Indikidual, A/W 2012 Dance Party!


 A little late on the band wagon, but better late than never right? Right! How cute is this behind the scenes video of Indikidual's Autumn/Winter 2012 photo shoot... kids just being kids! All work and no play? Not according to this bunch where "working" clearly meant dance party!!! One of my favorite parts is when two kids accidentally bump into each other... one of them wearing a box on their head of course, with the upside down Indikidual i on it. I got a chance to catch up with Syreeta (founder/designer) and asked her where the inspiration behind the shoot came from. She replied that she wanted it to have an organic feel with the kids just having a good time. Throw in some boxes, a good tune, and the energy just flowed. I think it fits beautifully with the brands identity as a whole... and can you spot Minnie (her daughter) in her debut role?


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