Bubble London, A/W 2013


I'm back and ready to share my findings from Bubble London! Thank you for your patience (I hope)... it's been kind of insane lately with the moving and packing and what not. Some of you may or may not know, but this year I had the pleasure of working closely with the Bubble Team and got to see a lot of the behind the scenes action... all the work and effort that goes on that as a viewer, you never see! You can check out some behind the scenes sneak peeks here. So combine that with the big move, and sadly I wasn't able to make it around the trade show as thoroughly as last time. But I did manage to snap a few pics of some of my favorite brands so here goes...

Corby Tindersticks was back and with some playful new characters to boot. I especially loved their hipster looking people... big glasses, skinny pants, and beanies oh my! Those little guys could be found on some comfy looking knits as well as actual plush dolls. Bright pops of orange and turquoise seemed to be their colors of choice for this collection. The range also included some really cool prints like the weather map, complete with detachable felt icons!

Immink showcased a strong collection of knits filled with greys, corals, yellows, and the occasional turquoise. The collection included a lot of color blocking and making little details like snaps and stitching really pop with contrasting colors. Playful layering is encouraged and made easy with simple graphics and solid pieces. Emphasis on silhouettes and structure play a key role and who can resist little knot ears on a hoodie?!

Marmalade & Mash had the perfect blend of nostalgia and trendiness this season. Peter-pan collars and velvet were paired alongside skinny pants and chambray for a modern feel. Over-sized gingham made an appearance as this season's main print in bold colors. Classic pieces were brought to life with rich, saturated hues. This collection is certain to brighten up any Autumn day!

Jessie and James never ceases to delight me! Various shades of reds and blues dominated paired with more neutral hues like grey and oatmeal. Like always, the silhouettes of the garments were awe inspiring and this season a lot of piecing kept things interesting. Stripes and plaids of all scales were seen paired with minimalistic graphics. And can I just say I am in love with that boy's two-toned button down!

Poco Nido was a brand I had previously featured here on the blog and I was so excited to finally meet the lovely designer behind the brand! Tons of conversational prints with the cutest characters in bright colors were featured on their footwear. A favorite of mine, those amazing digital cross stitched rose patterned wellies! A lot of the same friendly critters could also be found on their tees and onesies in a hand drawn and stamped feel.

Helen Gordon was a sea of prints and patterns! Floral and whimsical prints alike were seen on white grounds for a crisp and clean feel. I love the way the collection incorporated the prints in everything from its trims and pockets to fabric covered buttons and little hats. The collection also includes a great range of decor in the form of pillows and wall prints... the perfect touch for any little one's room!

Hucklebones is another favorite of mine (I have many!) and as expected, their collection was filled with timeless pieces. This season they showed off a colorful range in the berry and jewel tone family which I found irresistible. Structured pieces with nostalgic inspired detailing could be found on an array of beautiful fabrics. This is definitely one brand that I think every little girl deserves in her closet!

Indikidual was back and as strong as ever! The kid inspired brand featured some fun new themes such as the domino print and totem pole graphics. Of course their beloved bananas still made an appearance, and this time they were even featured on the line's new denim range in the form of decorative stitching on the back pockets! Key colors included grey, black, and white with pops of blue, yellow, orange, and purple. Love!

Gigi & Co were one of the new kids on the block this show and I loved them! Mini gingham in shades of navy, lilac, bubblegum pink, and green were found in classic silhouettes for both boys and girls. Cute little details such as corduroy elbow patches, eyelet trims, and bows are just a few of the things that made this brand extra special. And that romper above... to die for!

Although this is just a snippet of all the goodies that were at this season's trade show, I'm pretty pleased with the selection of brands I did manage to see. There were tons of inspiring new trends from established and upcoming designers alike. Here is my take on the key trends I spotted from this group, but be sure to check out the other lovely brands too!

Key Trends
  • Color: Orange is the must have color of the season it seems... seen in all shades from more coral-like to deep and saturated, it's clearly a favorite. 50 shades of grey (sorry I just had to!) are still going strong but black and white have definitely made a comeback and are often paired together. And pops of yellow and turquoise will add a nice burst of color in the wintery seasons to come.
  • Prints: Gingham was a popular choice... from teeny-tiny to over-sized and wonderful, another season must! Plaids and stripes make their usual appearance but were kept on the simpler side this time around with minimal colors. Conversational prints included all kinds of whimsy characters and items this season with my favorite being the domino!
  • Fabrics: Light weight knits and denim pretty much ruled... and why wouldn't they being the most practical and functional. Velvet and corduroy were also spotted as both main and accent fabrics. 
  • Silhouettes: Structure and shape continue being focal points to most of the collections... even when working with knits which is unusual! A lot of piecing of fabrics was seen to help accentuate the garments shapes too.
  • Details & Accents: Contrast everything was all the rage... from trims, buttons, pockets, and even sleeves, it was everywhere! Decorative stitching also played a part this season.
  • Homegrown & Organic: Still going strong and ever expanding! Born and bred in the UK brands that I saw this time around include Corby Tindersticks, Immink, Helen Gordon, and Gigi & Co... well done guys! And the organic trend seems to be here to stay as more and more brands turn to using organic materials in their ranges.

And lastly but certainly not least, I leave you with Bubble London's interpretation of the four major trends as spotted by Stylesight. I was fortunate enough to assist the lovely and talented Fran Lee, stylist extraordinaire, in creating these amazing outfits featuring some of the show's trending brands! Starting at the top left and going clockwise I give you Piccadilly Circus, Curious Caravan, Just Right, and Daydream.

So that's basically a wrap guys! Make sure to check out these other great recaps for a well rounded glimpse at this A/W 2013 Bubble London show...

1 / 2 / 3 / 4 / 5 / 6 / 7 / 8


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